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Founders Vs Farmers: A French Tech Food Fight!
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Founders Vs Farmers: A French Tech Food Fight!

Bowing to the agricultural sector, the French government imposed new restrictions on labels used by alternative protein companies, who can no longer say "Veggie Bacon."

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Chris O'Brien
Mar 06, 2024
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Founders Vs Farmers: A French Tech Food Fight!
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Almost one year ago, Bruno Le Maire, the nation’s Economy Minister, self-proclaimed gourmand, and writer of softcore porn, traveled east of Paris to the rural town of Chevilly to officially inaugurate a new factory built by a FoodTech startup called HappyVore.

The company had developed a process for using vegetables grown in France to create alternative …

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