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How Cocktails Are Helping Armagnac Reinvent Its Image For A New Generation
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How Cocktails Are Helping Armagnac Reinvent Its Image For A New Generation

A traditional industry is turning to bartenders to shake things up.

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Chris O'Brien
Jan 21, 2021
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French Crossroads
French Crossroads
How Cocktails Are Helping Armagnac Reinvent Its Image For A New Generation
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Nicholas Blanchard, a bartender at L’Heure du Singe in Toulouse, prepares a cocktail with Blanche Armagnac at Jean Cavé.

La Boutique Des Vins in Toulouse’s historic Carmes neighborhood is one of the more popular spots for local residents to browse for just the right wine or spirit, maybe even a craft beer. On a quiet Friday evening when store traffic was…

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